The numbers are striking – only 2.35% of website visitors become customers. This means your business misses out on 97.65% of potential customers who leave without taking action. The good news? Leading websites achieve conversion rates of 11% or higher by optimizing systematically. A tiny 0.5% improvement in your conversion rate could add thousands to […]

Businesses spend countless hours on content marketing, yet they struggle to see meaningful results. I’ve been there too. Our early content efforts fell flat despite following supposedly “proven” strategies. Years of testing and refining our approach led us to develop a practical content marketing system that delivers results. We’ve helped hundreds of businesses turn their […]

The early days of digital marketing featured basic HTML websites and plain text email messages. Digital marketing’s history spans barely three decades, yet its transformation has been remarkable. Businesses connect with their online audiences differently now than they did with the first banner ad in 1994. Digital marketing has undergone dramatic changes. The strategies that […]

At the time I first signed up for FreshBooks, their advertised monthly cost looked reasonable for my small business needs. My actual FreshBooks cost turned out to be nearly double my original budget after six months of daily use. This eye-opening experience taught me that the simple subscription price doesn’t tell the whole story. Several […]

Small business accounting shouldn’t take up half your week or need an accounting degree to make sense. I spent six months testing FreshBooks with my consulting business and found why thousands of small business owners switch to this platform. The software claims to make accounting tasks easier, but does it live up to its promise? […]